“See What's Possible” Challenge

LIQUID by MirCreative

Submitted by M.Mir

Backstory

The "Liquid" spot focuses on color, shape, and movement - key elements of the creative process, to introduce the new Photoshop CS3 Logo. The logo emerges from a single white dot as it then races around the logo's countour, releasing explosions of color within the shape. As the Shape resolves, the explosions of color come to a dramatic climax, and the new logo settles on an image that references earlier versions of the Photoshop logo, retaining brand equity.

Tags

Logo Liquid Paint Watercolor Flow See Eye Dot Blue

Video Specs

# of Votes
9 Votes
# of Views 2241
Software Used Adobe Photoshop, Adobe After Effects, Adobe Illustrator
Hardware Used MacBook Pro
Technique

Commentary

  • M.Mir said (8 months ago):

    HIGHER REZ VERSION at http://www.vimeo.com/817581